17°C
Mallia lies 37 km east of Heraklion and is a popular destination, with an excellent infrastructure and ‘vibrant’ nightlife. It has several beaches.
Those who prefer to avoid/escape the crowds that the main beach at Malia attracts choose that of Potamos to the east: it is named after a small river that flows there forming a wetland of great importance. It is some 700 m long: with sand, blue crystalline waters, some rocky outcrops at the edges and a few tamarisks around.
If you go at the start of autumn, you will chance upon the white sea-lilies that grow in the sand: the heralds of autumn.
Potamos is well organized – as indeed is the main beach too: you will find sunbeds, umbrellas, toilets, showers and plenty of water-sports. Because of its northern exposure, the beach is affected by the strong winds from the north. A lifeguard is present to watch over the well-being of the swimmers.
If in Malia, do visit the archaeological site of the Minoan palace and its town, which is close to the eat end of the Potamos beach: its presence dictates that the hotels and similar touristic developments are restricted to the western end of the beach.
Here there is s small space for mooring fishing smacks and small private crafts.
In Malia, on the other hand, you will find large hotel complexes, hotels of as many stars as you can afford, rentable rooms and apartments, tavernas, restaurants, cafeterias, bars and a huge range of shops for all your holiday needs.
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The Rural Greece is an online portal that connects travellers with unique destinations and local businesses in the countryside, offering authentic experiences through activities that highlight nature, traditions and culture.
For the Rural Greece accessibility is fundamental to enhancing an inclusive tourism experience. Following the principles of inclusion and equality, the epaithros Rural Tourism Network and its member businesses are constantly working to enhance the tourism services provided, ensuring that all visitors have the opportunity to experience the authentic beauty of the Greek countryside.
Sustainability in tourism refers to a way of developing tourism that respects and protects the environment while strengthening the local economy and preserving cultural traditions. The aim of sustainable tourism is to provide unique and authentic experiences for visitors without harming the natural and social environment, while ensuring that local communities benefit from tourism activity.
This type of tourism is based on three pillars:
With sustainable tourism, visitors can have authentic experiences, knowing that the impact of tourism on the region is positive and lasting for future generations.
For Rural Greece, localism is one of the most important factors for the development of sustainable tourism, as it promotes a strong link between the tourism product and the local society, economy and culture. Through localism, visitors get the opportunity to explore authentic elements of the destination, such as local products, traditions and culture. This not only boosts the local economy, but also helps to sustain and strengthen local businesses, creating new jobs and supporting the development of local communities.
Furthermore, localism contributes to the sustainability of the tourism sector, as it reduces the use of resources from other regions and encourages the use of local goods and services, reducing the ecological footprint of tourism activities. Thus, integrating localism into tourism practices enhances sustainability awareness, both among visitors and local businesses, creating a more responsible and sustainable tourism destination.
