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The town of Rethymno is 58 km from Chania and 78 km from Heraklion. The main beach is somewhat on the east side of town, about a mile from the old centre.
It is a large sandy expanse, part of an extensive beach front the town possesses. It is fully developed, and indeed is really within the city and so has all of those amenities to draw upon: umbrellas, chairs, sunbeds and showers on the beach; a lifeguard for the swimmers’ safety, and plenty of choices of water-sports.
The proximity of the town and its suburbs mean that all along the beach exist tavernas, restaurants and cafeterias.
Although the beach is so connected with the busy town, it also is one of the most important nesting sites for the loggerhead turtle (Karetta karetta) in the whole Mediterranean. When you visit you may well meet numbers of fenced off areas within which the turtles may find sanctuary when laying their eggs.
Close by to the east is the beach of Adele.
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The Rural Greece is an online portal that connects travellers with unique destinations and local businesses in the countryside, offering authentic experiences through activities that highlight nature, traditions and culture.
For the Rural Greece accessibility is fundamental to enhancing an inclusive tourism experience. Following the principles of inclusion and equality, the epaithros Rural Tourism Network and its member businesses are constantly working to enhance the tourism services provided, ensuring that all visitors have the opportunity to experience the authentic beauty of the Greek countryside.
Sustainability in tourism refers to a way of developing tourism that respects and protects the environment while strengthening the local economy and preserving cultural traditions. The aim of sustainable tourism is to provide unique and authentic experiences for visitors without harming the natural and social environment, while ensuring that local communities benefit from tourism activity.
This type of tourism is based on three pillars:
With sustainable tourism, visitors can have authentic experiences, knowing that the impact of tourism on the region is positive and lasting for future generations.
For Rural Greece, localism is one of the most important factors for the development of sustainable tourism, as it promotes a strong link between the tourism product and the local society, economy and culture. Through localism, visitors get the opportunity to explore authentic elements of the destination, such as local products, traditions and culture. This not only boosts the local economy, but also helps to sustain and strengthen local businesses, creating new jobs and supporting the development of local communities.
Furthermore, localism contributes to the sustainability of the tourism sector, as it reduces the use of resources from other regions and encourages the use of local goods and services, reducing the ecological footprint of tourism activities. Thus, integrating localism into tourism practices enhances sustainability awareness, both among visitors and local businesses, creating a more responsible and sustainable tourism destination.
